A Start up is an adventure!
You start with a plan and will always end up somewhere else.
Shipping company transporting avocados from South Africa to Europe. Built a strong niche by adding road transport, document handling and remote monitoring. Grew to DKK 30M turnover and expanded to Mexico also.
Co-founded this business in 2009 as a small Oslo-based Watercooler company. Pivoted to become a high-end provider of Coffee solutions to the office market. Grew the turnover to NOK 50M before exit to Mico Group.
Providing Online Marketplaces for Magazine publishers like Hearst, Times Inc and Immediate Media. Sold the technology to Bestseller Group.